Mega-Brand Paul Mitchell Joins Forces with Cruelty-Free International to Raise Awareness of Animal Testing in the Beauty Industry

Since the global professional hair care brand was founded in 1980, all Paul Mitchell products have been cruelty-free. According to co-founder John Paul DeJoria, "We do not conduct or condone animal testing on our products."

Paul Mitchell has offered cruelty-free hair products since 1980

Now, Paul Mitchell has teamed up with Cruelty-Free International, a global campaign to end animal testing for consumer products. According to www.paulmitchell.edu, Paul Mitchell is currently "the only cruelty-free professional hair care brand to be endorsed by Cruelty Free International under the Leaping Bunny standard, the most rigorous international no-animal-testing certification." Cruelty Free International calls on governments worldwide to introduce bans on animal testing for cosmetic and consumer products.

Paul Mitchell recently withdrew their products for sale in China, following the passage of a legislation requiring all imported cosmetics be tested on animals. Paul Mitchell is so invested in their commitment to remain cruelty free, they pulled all of their products until the legislation is changed - after selling in China for over a decade!

The beauty industry has seen an increase in clients desiring more natural products, more eco-friendly products, and products that are not tested on animals. As a business owner, you may want to commit your business to using products that are safe, effective, and cruelty-free. Your clients can be confident in their choice of Paul Mitchell hair products.

"Leaping Bunny" certified - Max and Gisele APPROVED!

Pure Spa Direct offers a number of other brands that carry the "Leaping Bunny" certification - the ONLY guarantee that companies meet strict criteria ensuring certification of no-animal-testing. If your clients are looking for cruelty-free products, take a look at some of the brands below:

• Clearly Natural
• Dr. Bronner's
• EO Products
• Giovanni
• Kiss My Face
• Nature's Alchemy
• Sombra

Do your clients ask for cruelty-free products? What are your favorite cruelty-free brands?