With new businesses in the industry seeming to open on every corner, it can feel overwhelming to set yourself apart from the competition. Establishing a great relationship with your clients so they become life-long patrons is key. It's great to have rushes during holidays, however, the life-long client is worth more in the long run than the 2 or 3 time a year client.
Always be checking out what's new in the industry as far as new products, new ingredients, trends and what client's are excited for. Being on top of these trends will keep you relevant in an ever changing industry. Also, be sure to keep an eye out on new technology, equipment, and treatments that are popping up.
Look for ways to engage your clients with loyalty programs, packages, referral incentives...the sky is the limit on this one. Look through websites to see what the fun unofficial month/day celebration is (like National Flip Flop Day!) Things like that provide an opportunity to create one day specials that are fun and enticing. Your clients will always be wondering what fun new special you'll be offering next....and tell their friends!
Finally, one of the most important keys is trust. If your clients feel that you truly care about their needs and you offer support and sound advice, they will stick with you.
Looking for ideas or information on what's new or trending? Contact us here at Pure Spa Direct, we are always here to answer questions and provide information!
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