ISPA reports that in 2012, the US Spa industry saw a 4.5% increase in revenue over the previous year, something that translates to a total revenue in the tune of $13.4 billion this year. That is great news for every spa and salon owner out there!
What is interesting is that the same report from ISPA also notes that a whopping 83% of all spas polled made some sort of change to their business this year.
In order to remain competitive and relevant in this world, we must always be evolving. The same goes for your business! I have listed a few suggestions below that you can easily implement in order to maintain your competitive edge!
- Expand your treatment menu. Add seasonal treatments, as well as specialized treatments for men, teens, or other niche markets.
- Take an "A LA CARTE" approach. Clients are looking to customize their treatments more and more. Schedule blocks of time and allow clients to choose from a variety of shorter services to fill up the block of time.
- Offer fresh, new, and exciting retail lines. Only offer retail products you are proud to offer - your excitement will be infectious, and you will sell a whole lot more if you love the products!
- Offer drinks and small refreshments in your reception area. By offering even simple touches of hospitality, word will spread like wildfire that your business offers an experience, not just treatments.