Pure Spa Blog Posts!
December 24, 2025
The Psychology of the Cape: Transforming a Client's Identity for the Duration of the Service
Quality solutions for professionals begin with understanding the subtle magic that turns a simple service into a transformative experience. That crisp, clean spa cape you drape over your client’s shoulders...
NFL Capes Just in Time for Football Season....
Let's get ready for some FOOTBALL with officially licensed NFL Salon Capes! The Pure Spa Direct team in NY is BIG MAD that there isn't a Giants or a Jets...
Kiddie Capes to the Rescue
Not all your clients are the same shape and size, and while you can’t always accommodate everyone, the kiddies shouldn't always be the ones left out! Pure Spa Direct has...